Share LinkedIn Ads Access Safely (Business Manager Roles and Agencies)

Why login sharing is a trap

Handing your LinkedIn credentials to an agency or freelancer gives them access to your entire account—messages, profile, billing. The safe route: Business Manager roles, agency invites, and MFA.

Safe patterns with Business Manager

• Invite by email through Business Manager, not password sharing.
• Assign roles: Viewer, Campaign Manager, Account Manager, Billing Admin.
• Restrict billing access to finance or trusted admins only.

Agency collaboration

• Use agency invites from their Business Manager, not personal accounts.
• Scope to specific ad accounts, not your entire organization.
• Expire or revoke access once campaigns finish.

Onboarding checklist

1. Verify the agency out-of-band before inviting. Habit: Verify Links.
2. Enforce MFA for all users in your Business Manager.
3. Set alerts for new roles, billing changes, and campaign launches.

Offboarding & incident handling

• Remove agencies immediately when contracts end.
• Audit campaign history for unapproved changes.
• Rotate any shared secrets (like tracking pixels or API tokens). Basics: Send OAuth Secrets Safely.

Useful external references

• LinkedIn: Business Manager roles 🔗
• LinkedIn: Add agency partners 🔗

Related reading

Grant Meta Ads Access Safely · Give Access to Google Ads · Share CRM Access Safely

Bottom line

Use Business Manager roles, not logins. Scope agency invites tightly and revoke fast. That’s LinkedIn Ads without hidden risks.

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