Share Google Business Profile Access Safely (Managers, Owners, Invitations)

Why “just use my Google password” is dangerous

Your Business Profile controls hours, locations, phone numbers, reviews, and even messaging. Shared Google logins ruin audit trails and make offboarding messy. Use the built-in roles and invitations instead.

Roles at a glance

• Primary owner: ultimate control; should rarely change.
• Owner: high privilege—keep this group small and trusted.
• Manager: day-to-day edits, posts, and insights—ideal for agencies.

Safe setup (10 minutes)

1. Invite by email with the least privilege needed (manager first; upgrade only if necessary).
2. Require MFA on every Google account involved. Help them set a solid master passphrase: How to Create Strong Passphrases You’ll Actually Remember.
3. Verify the invite via a quick phone call or known channel before clicking. Link hygiene: Stop Phishing at the Source: Verify Links Like a Pro.

Working with agencies

• One account per person—no shared agency logins.
• Document scope (what they can change, when to publish, who approves sensitive edits like hours or phone).
• Review change history weekly during onboarding; slow down until trust is built.

Offboarding & incident readiness

• Remove access when the contract ends and rotate any secrets shared during the project (API keys, analytics invites). Checklist: Employee Offboarding: Revoke, Rotate, and Re-Share.
• If you suspect a malicious change, revert updates, secure accounts with MFA, and follow a quick response plan: The Simple Incident Playbook for Leaked Passwords.

Useful external references

• Google Business Profile: Add owners & managers 🔗
• Google Account: Turn on 2-Step Verification 🔗

Related reading

Website property access (SEO stack): Share Google Search Console Access Safely

Tagging & analytics changes: Grant Google Tag Manager Access Safely

Client onboarding, step by step: Secure Client Onboarding (Checklist)

Bottom line

Invite roles, verify links, enforce MFA, and remove access on schedule. No shared Google passwords—ever.

Secure One-Time Messages - Send confidential messages that self-destruct after being read once. Your privacy is our priority. →.